The Oxford English dictionary which had announced a "2011 annual hot words" is "the extrusion of the middle class". Britain and China's middle case is not the same, but with the same definition to describe the Chinese middle, as appropriate. Price, house prices, children education?????? In many realistic pressure in front, China's middle is on the verge of "fall", or rise or fall
Loan whether to give your life brings a lot of pressure? If you can't get NHL Hats married, or don't intend to have children? The future of education expenses children will let you worried?
Li Lin of the three questions, the answer is "yes".
This is "M type society-the middle class of the crisis and business opportunities disappear," a book of lists. The author of this book, the famous Japanese trend home before a large research are middle standard: if there is any one answer is "yes", then respondents is not the middle. In his book, expounds this point of view, and points out that: Japan's middle class society is collapsing, M type society polarized sunglasses has come.
Incomes are not keeping up with inflation
The so-called M type society, refers to the under the trend of globalization, rich in the digital world, to make the world money, wealth rapidly; On the other hand, along with the redistribution of resources, middle class for the loss of competitiveness, and down to lower classes, the whole social distribution of wealth, in the middle, suddenly had the very big gap, with "M" font.
It is like an invisible big tsunami. More middle class will be eliminated, as the tide falls, wealth will be redistributed, poor people more poor, rich people get richer.
Li Lin of the results is not a surprise, that she is the more and the poor. In "middle" whether for them, she has more and more no faith.
Born in 1984, graduated from Chinese people's university li Lin, month income 7000 yuan, worked in one of four accounting firm. For the middle of the word definition, although it is difficult to find the precise definition, but in li Lin and friends, it seems, is equivalent to "consumption ability strong, exquisite fashion and the quality of life and has received the good education" group.
The middle class is most working class ideal. "Featured structure" to put forward, also give ordinary working class to the middle of hope. For this call, li Lin admit, just begin to work, she is very yearning. After several years of effort, and now her income has higher than many of their peers around. In the classmate party, or even friends envy ground to say li Lin has "into the middle".
According to China's academy on August 3, 2011 released the 2011 version of the city blue book of Chinese say, by 2009, our country city scale middle-income people up to 230 million people, including Beijing, Shanghai middle-income people were 46% and 38% respectively. And in the book for middle-income people in per capita disposable income of determined for 16300 yuan to 37300 yuan between.
If in this standard, li Lin had to "middle" the line. But she didn't feel excited. Say for her, although income has risen, but gradually the higher up, the greater the price, but it makes her life becomes tight. "Looks like the middle of the casing, is actually the blue-collar inside."
According to the December 7, 2011 published at port of the highest cost of living in the city list, Beijing, Shanghai, Hong Kong to 7 ninth respectively. Responsible for the investigation of the ECA International pointed out that, in the past year in an average price of goods rose 8%, and mainland China rose by 9%.
He spake to price is not a sensitive li Lin, suddenly one day find go to the supermarket to buy food had spent a par value of $one hundred bills. And in her own financial the pocket book, is only "food and drink" an almost can take up half. She began to pay attention to the living environment change: the price of fruit and vegetables, like the restaurant to eat before every dish rose all 10 to 15 yuan.
Looking at rising bills, li Lin realize they have to make a change.
In and friends in the weekend party in starbucks, li Lin gave up the favorite latte, the starting point 15 yuan special offer "that day coffee"; At leisure time shopping, she began to keen on the net buys even bulk order, it is a go to market, the look of high-end clothing will no longer at the shop, but to enter the 'clock ZARA, H& M. Reason is "cheap, and fashion."
Before a large research in the book was put forward a thinking, namely lower classes for the "vision freedom hill" strategy, which is one of the effective commodity marketing strategy, is the biggest market for simple said customers lower-middle class customer's favor, the key is to "look forward to freedom hill". And "vision freedom hill" mean, is to provide cheap, but feel as in freedom is the Tokyo Japan senior residential) of goods and services, let most people enjoy but cannot afford to the freedom of the high of the atmosphere. International in this mode many brand business success, such as ZARA and H& M success lies in, let parity and costly combined with possible. Although li Lin for luxury love it, but she began to afford. And ZARA and H& M brand can meet her needs, provide but parity clothes for her.
By the end of 2011, li Lin found that began after 80 in network bask on popular bills, li Lin and gave their bills on the web, she found that, for many people, although have enough pinching pennies, but the place too much money or, at the end of the year to see their pay check, found this year didn't save money.
With 16300 yuan to 37300 yuan for the middle line, can actually for many ordinary working people issued "the middle" proof. Just, such a standard, whether Chinese living expenses and consumption according to the actual situation of? For "Chinese middle" were for, in addition to the continual rise in food costs, outside, such as medical treatment, education, raising and support, etc "necessary expenditures" projects with too much.
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